Beautiful bride in wedding dress

Bride-to-be? Do yourself a favor and head to a trunk show.

What is a trunk show and why should you attend one before deciding on a bridal gown?

You’re officially engaged and planning a wedding (Congratulations!) and the time has come to start looking for your dress. If you’ve started the process, you’ve probably heard the term trunk show and there’s also a possibility you have no idea what that phrase means.

Even if you do, with so many beautiful dresses out there, sometimes a trunk show can sound like a daunting and overwhelming process. Well, don’t fret! Here’s a little bit of Bridal Trunk Shows 101 to give you the lowdown as well as the benefits of attending a trunk show.

Bridal trunk shows 101

Trunk shows are events held for a limited time, usually 1-3 days, featuring a specific designer’s newest collection before it is available in stores. Trunk shows can include best-selling styles from that designer as well. If you’ve been following a specific designer and/or if a trunk show is coming to your area and the collection looks appealing – this is definitely the time to shop!

Besides being able to see a number of dresses, designers will often offer special services at a discounted rate or at no charge at all. Things like adding extra buttons, changes in necklines, and purchasing a veil can all be free! It is also a time to see if the dresses you’ve been loving on Instagram and Pinterest still make you swoon when you see them in person.

Interaction with designer representatives

Frequently, trunk shows will also have the designer or someone from the company who knows the ins and outs of the collection in attendance. Their expertise, as well as knowledge of customizations, are great assets to a bride looking for their dress.

Even if someone from the company is not in attendance, often times the staff at the bridal boutique has been well versed in what is being offered. During trunk shows most stores are also willing to show you gowns from other designers they carry if you’re not finding your dream dress in the collection being featured.


Trunk shows are a great time to see numerous dresses at one location and get some bridal gown knowledge under your belt. Even if you walk out without finding “the one”, it is an opportunity to try on a number of styles and narrow down what you are looking for the next time you head out to shop!

If you’re looking for some bridal trunk shows to attend in the Milwaukee area, please check the Gigi MKE Boutique events page to see upcoming bridal trunk shows and other helpful events for brides and bridal parties.

Elegant wedding couple

Guide to a Flawless Fit on your Wedding Day

You’ve found your dress (Congratulations!) but your ensemble is not ready to head down the aisle just yet. Most dresses need a little, or a lot, of nipping and tucking before the wedding day. Whether your dress is practically a perfect fit, just a hem and a bustle and you’re ready to go, or you are totally re-working a dress you found at a sample sale, most brides will need a seamstress or tailor before the big day. Don’t underestimate the importance of a skilled atelier, the fitting of your dress can make or break how you look and feel on your wedding day. Here are a few tips to get you through the fitting process.

Make sure you are seeing an expert!

At Gigi, we pride ourselves on our experienced alteration staff. Our seamstresses are trained to work specifically with couture and designer pieces and have individually honed their craft for decades. This isn’t the time to go to your local dry cleaner or department store tailor. Bridal gowns and evening wear have very intricate and delicate details and fabrics that require a skilled hand and understanding of what can and can’t be accomplished when altering your dress. A good tailor or seamstress will give you an honest opinion and additional options and advice to look your best. Our seamstresses use specific hand sewing, machine sewing, and pressing techniques to create your individually tailored look and ensure your dress fits like a dream giving you the look and feel of a custom-made garment!  

Scheduling your appointments

We suggest starting your alterations 8 weeks before the date of your wedding. You can start a bit earlier or later depending on your schedule but the most important thing is to try to maintain the build of your body from first fitting to wedding day. Most brides meet with a seamstress/tailor 3 or 4 times before the wedding depending on what type of alterations are being done. At Gigi, when alterations are complete we press your gown, place it on a bust form and hang it from a special garment rack until you pick it up. At pick up, your gown is placed in a garment bag and carried out to your car. From purchase to pick up, your dress NEVER leaves our store.

What to bring

You must bring the shoes and undergarments you plan on wearing on your wedding day with you to all of your fittings. At Gigi, we are happy to keep your undergarments with your dress so you have less to haul. If you haven’t quite made the final decision on your shoe, then pick a heel height to bring to your fittings and make sure the shoe you wear on your wedding day is the same height. We carry a beautiful line of shoes from Angela Nuran that ensures you can walk down the aisle and dance the night away in the same shoe and avoid having your dress drag on the ground because you have kicked off your shoes or changed into flats. Our in-house alteration department is stocked with cups that can be sewn into your dress, as well as pieces of lace, loose beads, tulle, fabric, etc. to enhance and complete your look. Your fittings are a great time to coordinate accessories like jewelry and hairpieces because you’ll be in your dress. Bring your accessory options with you. We have beautiful jewelry, hairpieces, and veils that our expert stylists are happy to show during your alteration appointment.

Who to bring

We suggest leaving your entourage at home for your dress fittings. Your mom or a good friend can help as a second set of eyes and/or another opinion. Your maid of honor or whomever you would like to learn your bustle should accompany you to your last fitting so they can see how to get you into your gown and how to do your bustling on the wedding day. The journey of your gown begins when you say yes to the dress and ends when you walk down the aisle. Make sure you are in capable hands for the steps in between.

about US

Gigi MKE Boutique is your premiere source for designer bridal gowns, formal and evening attire, and unique casual wear in Southeast Wisconsin. Explore the latest collections from the world’s premiere designers at our inviting Walker’s Point boutique. We offer a stunning selection of styles including jewelry and accessories to complete any look.

business hours

  • Monday By Appointment Only
  • Tuesday 10:00 am to 4:00 pm
  • Wednesday 10:00 am to 4:00 pm
  • Thursday 10:00 am to 4:00 pm
  • Friday 10:00 am to 4:00 pm
  • Saturday 10:00 am to 4:00 pm
  • Sunday By Appointment Only


Downtown Milwaukee

234 W. Florida St, Milwaukee, WI 53204 
(Near the Iron Horse Hotel in Walker’s Point)

© 2019-2023 Gigi Bridal Shop, Inc. / GigiMKE.com. All Rights Reserved.