Beautiful bride in wedding dress

Bride-to-be? Do yourself a favor and head to a trunk show.

What is a trunk show and why should you attend one before deciding on a bridal gown?

You’re officially engaged and planning a wedding (Congratulations!) and the time has come to start looking for your dress. If you’ve started the process, you’ve probably heard the term trunk show and there’s also a possibility you have no idea what that phrase means.

Even if you do, with so many beautiful dresses out there, sometimes a trunk show can sound like a daunting and overwhelming process. Well, don’t fret! Here’s a little bit of Bridal Trunk Shows 101 to give you the lowdown as well as the benefits of attending a trunk show.

Bridal trunk shows 101

Trunk shows are events held for a limited time, usually 1-3 days, featuring a specific designer’s newest collection before it is available in stores. Trunk shows can include best-selling styles from that designer as well. If you’ve been following a specific designer and/or if a trunk show is coming to your area and the collection looks appealing – this is definitely the time to shop!

Besides being able to see a number of dresses, designers will often offer special services at a discounted rate or at no charge at all. Things like adding extra buttons, changes in necklines, and purchasing a veil can all be free! It is also a time to see if the dresses you’ve been loving on Instagram and Pinterest still make you swoon when you see them in person.

Interaction with designer representatives

Frequently, trunk shows will also have the designer or someone from the company who knows the ins and outs of the collection in attendance. Their expertise, as well as knowledge of customizations, are great assets to a bride looking for their dress.

Even if someone from the company is not in attendance, often times the staff at the bridal boutique has been well versed in what is being offered. During trunk shows most stores are also willing to show you gowns from other designers they carry if you’re not finding your dream dress in the collection being featured.


Trunk shows are a great time to see numerous dresses at one location and get some bridal gown knowledge under your belt. Even if you walk out without finding “the one”, it is an opportunity to try on a number of styles and narrow down what you are looking for the next time you head out to shop!

If you’re looking for some bridal trunk shows to attend in the Milwaukee area, please check the Gigi MKE Boutique events page to see upcoming bridal trunk shows and other helpful events for brides and bridal parties.

about US

Gigi MKE Boutique is your premiere source for designer bridal gowns, formal and evening attire, and unique casual wear in Southeast Wisconsin. Explore the latest collections from the world’s premiere designers at our inviting Walker’s Point boutique. We offer a stunning selection of styles including jewelry and accessories to complete any look.

business hours

  • Monday By Appointment Only
  • Tuesday 10:00 am to 4:00 pm
  • Wednesday 10:00 am to 4:00 pm
  • Thursday 10:00 am to 4:00 pm
  • Friday 10:00 am to 4:00 pm
  • Saturday 10:00 am to 4:00 pm
  • Sunday By Appointment Only


Downtown Milwaukee

234 W. Florida St, Milwaukee, WI 53204 
(Near the Iron Horse Hotel in Walker’s Point)

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